linking lean six sigma & web analytics
In the last post, I exposed the mounting challenge related to our abilities to draw valuable conclusions from the swell of data that will be available to us in the near future. In order to benefit from this influx of information, companies will need to adopt a scientific approach to understand and create actions from this information.
Fortunately, the sort of scientific and numbers driven approach has been evolving for the past century. It started with Fredrick Taylor studying the movements of workers in a factory and has evolved into process improvement philosophies like Total Quality Management, Six Sigma and Lean thinking. Over that time period they have moved from assembly lines, to service business like delivery, restaurants, and medical practices, and now are starting to take shape in white collar environments including banks and insurance companies.
Applying these concepts to web companies and consumer product behavior are the next step in this evolution. Because the disciplines are heavily focused to operations inside the company, many people assume they are not good for evaluating what is happening outside the walls of the organization. In fact, this assertion couldn’t be further from the truth.
In lean thinking, everything starts with the customer. Our business need is to provide the exact item required at the highest quality at the lowest cost in the shortest lead time.Getting the Right Things Done, Pascal Dennis



